Further training in sales, marketing & communication – convince instead of persuade
Success comes from trust and clear messages. Our AZAV-certified online training courses show you how to inspire people, win customers and make an impact with targeted communication – flexible, eligible and practical. Short-term start possible.
Ihr direkter Draht zum Lernstudio: 0800 17361736
Online training in marketing, sales & communication – strategies that work
Successful marketing and convincing sales are based on an understanding of people, markets and clear messages. Our online training courses in marketing, sales and communication combine digital expertise with practical sales techniques and modern communication skills. You will learn how to address target groups in a targeted manner, make products visible and build long-term customer relationships. All further training courses are AZAV-certified and eligible for funding, so you can count on certified quality and reliable support – competent, creative and effective. Start your training with us at short notice.
| Kurstitel | Kursnummer | Dauer | Zeitrahmen | Bildungsgutschein | Nächster Start | Aktion |
|---|---|---|---|---|---|---|
| Aktuelle Trends – Kreatives Texten und Design für S... | X-2689-4 | 100 Std. | 2 Wochen in Vollzeit | ✓ | 16.11.2026 | Details |
| Beschwerdemanagement | Q-2091-7 | 100 Std. | 2 Wochen in Vollzeit | ✓ | 07.12.2026 | Details |
| Business Skills: Marketing | VZ-V-4660-1 | 100 Std. | 2 Wochen in Vollzeit | ✓ | 18.01.2027 | Details |
| Customer Relationship Management (CRM) | VZ-V-4893 | 200 Std. | 4 Wochen in Vollzeit | ✓ | 14.12.2026 | Details |
| Digital Sales Manager:in (IHK) | V-4675-1 | 1800 Std. | 36 Wochen in Vollzeit | ✓ | - | Details |
| E-Commerce – Onlineshops mit WordPress und WooComme... | X-3073-3 | 100 Std. | 2 Wochen in Vollzeit | ✓ | 14.12.2026 | Details |
| E-Commerce: Onlineshop Design mit WordPress & WooCom... | ZF-X-9751 | 600 Std. | 12 Wochen in Vollzeit; 24 Wochen in Teilzeit | ✓ | 16.11.2026 | Details |
| Einführung ins Produktmanagement | VZ-V-4695-1 | 100 Std. | 2 Wochen in Vollzeit | ✓ | 30.11.2026 | Details |
| Geprüfte:r Fachwirt:in für Marketing (IHK) | VZ-K-4724-1 | 1200 Std. | 24 Wochen in Vollzeit | ✓ | 05.04.2027 | Details |
| Geprüfte:r Fachwirt:in für Vertrieb im Einzelhandel (IHK) | VZ-K-4725-1 | 1200 Std. | 24 Wochen in Vollzeit | ✓ | 15.03.2027 | Details |
| Geprüfte:r Fachwirt:in im E-Commerce (IHK) | VZ-K-4726-1 | 1400 Std. | 28 Wochen in Vollzeit | ✓ | 22.02.2027 | Details |
| Kaufmann / Kauffrau im E-Commerce – Vorbereitung au... | VZ-K-3177-3 | 1200 Std. | 24 Wochen in Vollzeit | ✓ | 16.11.2026 | Details |
| Kaufmann / Kauffrau im E-Commerce – Vorbereitung au... | VZ-K-3954-2 | 800 Std. | 16 Wochen in Vollzeit | ✓ | 01.02.2027 | Details |
| Kaufmann / Kauffrau im E-Commerce – Vorbereitung au... | VZ-K-3179-3 | 2400 Std. | 48 Wochen in Vollzeit | ✓ | 11.01.2027 | Details |
| Kaufmann / Kauffrau im E-Commerce – Vorbereitung au... | VZ-K-3178-3 | 1800 Std. | 36 Wochen in Vollzeit | ✓ | 12.04.2027 | Details |
| Kaufmann / Kauffrau im E-Commerce – Vorbereitung au... | VZ-K-3176-3 | 600 Std. | 12 Wochen in Vollzeit | ✓ | 08.02.2027 | Details |
| Kaufmann/-frau im E-Commerce – Teilqualifizierung 1... | VZ-TQ-4798-1 | 600 Std. | 19 Wochen in Vollzeit inklusive Praktikum | ✓ | 14.12.2026 | Details |
| Kaufmann/-frau im Einzelhandel – Teilqualifizierung... | VZ-TQ-4807-1 | 700 Std. | 21 Wochen in Vollzeit inklusive Praktikum | ✓ | 14.12.2026 | Details |
| Kaufmann/-frau im Einzelhandel – Teilqualifizierung... | VZ-TQ-4808-1 | 700 Std. | 21 Wochen in Vollzeit inklusive Parktikum | ✓ | 14.12.2026 | Details |
| Kreative Content-Produktion für Social Media mit KI | ZF-X-9754 | 450 Std. | 9 Wochen in Vollzeit | ✓ | 16.11.2026 | Details |
| Marketing | V-793-7 | 200 Std. | 4 Wochen in Vollzeit; 8 Wochen in Teilzeit | ✓ | 16.11.2026 | Details |
| Marketing Aufbaukurs – Dialogmarketing | VZ-V-4663-1 | 100 Std. | 2 Wochen in Vollzeit | ✓ | 30.11.2026 | Details |
| Marketing Aufbaukurs – Marketinginstrumente und -ko... | VZ-V-4662-1 | 100 Std. | 2 Wochen in Vollzeit | ✓ | 16.11.2026 | Details |
| Marketing Aufbaukurs – Marketingstrategie und Marke... | VZ-V-4661-1 | 100 Std. | 2 Wochen in Vollzeit | ✓ | 01.02.2027 | Details |
| Marketing Aufbaukurs – Online-Marketing / Social-Me... | V-2714-5 | 100 Std. | 2 Wochen in Vollzeit | ✓ | 16.11.2026 | Details |
| Masterclass: Marketing – Digital Marketing – ... | V-4242 | 900 Std. | 18 Wochen in Vollzeit | ✓ | 11.01.2027 | Details |
| Online-Marketing und Social-Media-Marketing mit SEO/SEM | Z-V-3426-2 | 200 Std. | 4 Wochen in Vollzeit | ✓ | 14.12.2026 | Details |
| Onlineshop – Digitaler Vertrieb | VZ-X-4875 | 200 Std. | 4 Wochen in Vollzeit | ✓ | 16.11.2026 | Details |
| Praxisprojekt im Marketing – Intensiv | VZ-V-4697-1 | 200 Std. | 4 Wochen in Vollzeit | ✓ | 16.11.2026 | Details |
| Praxisprojekt im Marketing – Kompakt | VZ-V-4696-1 | 100 Std. | 2 Wochen in Vollzeit | ✓ | 16.11.2026 | Details |
| SEM und SEO – Suchmaschinenmarketing und Suchmaschi... | V-2877-5 | 100 Std. | 2 Wochen in Vollzeit | ✓ | 30.11.2026 | Details |
| Social Media Content Creator | X-3559-2 | 300 Std. | 6 Wochen in Vollzeit | ✓ | 16.11.2026 | Details |
| Social Media Kreativstrategie: Texte, Designs und Trendsi... | VZ-X-4876 | 100 Std. | 2 Wochen in Vollzeit | ✓ | 30.11.2026 | Details |
| Social Media Manager | V-2313-B-6 | 400 Std. | 8 Wochen in Vollzeit | ✓ | 14.12.2026 | Details |
| Verkauf – Basiswissen und Methodik für den Vertrieb | V-2752-6 | 100 Std. | 2 Wochen in Vollzeit | ✓ | 16.11.2026 | Details |
Who our training courses are suitable for
Our online courses in Sales, Marketing & Communication are aimed at people who want to improve their professional impact in a targeted manner:
- Career starters who want to start in sales, marketing or customer service
- Professionals who want to professionalize their communication and sales strategies
- Career changers looking for new perspectives in digital marketing
- Employees who want to optimize their customer loyalty and conversation skills
All courses are AZAV-certified and therefore eligible for funding via education vouchers – ideal if you want to actively shape your career.
Contents of our online sales & marketing training courses
Our modules combine specialist knowledge with immediately applicable practice:
- Basics of marketing & sales
- Digital communication & social media strategies
- Customer acquisition & sales psychology
- Rhetoric, presentation & storytelling
- CRM systems, analysis & campaign management
- Professional communication in customer contact
Your advantages with Lernstudio Barbarossa
Frequently asked questions
Specialists who understand markets and can actively shape customer relationships are more in demand today than ever before. Companies are looking for professionals who can make brands visible, manage sales processes and use digital channels strategically. Particularly good prospects are offered, for example, by jobs as
- Online Marketing Manager
- Social Media Manager
- Sales Manager
- Account Manager
- PR or communications manager
- CRM expert
- E-commerce specialist
Our training courses are ideal for anyone who wants to expand their commercial knowledge or who is new to marketing and sales. Whether you are a career starter, lateral entrant or experienced specialist – each course is designed to be practical and imparts directly applicable knowledge. Self-employed people who want to market their offers better also benefit from these courses.
Many further training courses in marketing and sales are also possible without any special prior knowledge. A basic interest in communication, customer orientation and digital media is helpful. For some courses, basic commercial knowledge or professional experience is an advantage. Good PC skills and German language skills of at least B2 level make it easier to get started.
The content varies depending on the course. Basically, you will acquire knowledge in areas such as market analysis, customer acquisition, brand development, sales strategies and online marketing. You will learn how to plan, implement and evaluate marketing campaigns – and how to strengthen customer relationships in the long term.
The duration varies depending on the type and scope of the course. Compact training courses often only last a few weeks, while extensive qualifications can last several months. We would be happy to advise you on which course duration suits your goal.
Many of our training courses conclude with a recognized certificate, such as an IHK certificate or an AZAV certificate. This increases your chances on the job market and allows you to prepare specifically for management or specialist positions.
The spectrum ranges from marketing assistance to online marketing and key account management. With sound further training, you can work in agencies, retail companies, industry, start-ups or service companies – wherever customer communication and sales strategies are crucial.
Yes, our training courses are AZAV-certified and can be funded via an education voucher from the employment agency or job center. Other funding programs such as the Qualification Opportunities Act or funding from the German Pension Insurance are also possible. We will be happy to advise you personally on the requirements.
Our training courses take place online – flexible and independent of location. You can take part online from home or in one of our learning studios. This allows you to combine maximum flexibility with professional support.
That depends on your professional goals. If you are unsure which further training in sales or marketing is right for you, we will be happy to advise you individually. Together we will find out which qualification will best strengthen your chances on the job market.